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News & Press Releases

Stay up to date on the latest announcements, press releases, and happenings at Hard Rock.

Hard Rock Cafe and Coca-Cola® Launch Hard Rock Rising Global Music Competition for Emerging Artists

August 04, 2026

Hard Rock Cafe and Coca Cola today launched Hard Rock Rising. The music competition spans 34 countries and 64 Hard Rock Cafes, giving emerging artists a career launching stage.

Hard Rock Rising
Hard Rock International and Mundo Planalto Celebrate Groundbreaking of Hard Rock Hotel Gramado

May 22, 2026

New development reinforces Gramado’s position as a premium tourism destination and expands Hard Rock’s presence in Brazil.

Hard Rock International and Mundo Planalto today officially celebrated the groundbreaking of Hard Rock Hotel Gramado
Hard Rock International and Seminole Gaming Recognized as a 2026 US Best Managed Company Gold Standard Honoree

May 13, 2026

Hard Rock International and Seminole Gaming are proud to announce their selection as a 2026 US Best Managed Company for the sixth consecutive year. Sponsored by Deloitte Private* and The Wall Street Journal, the program recognizes outstanding U.S. private companies.

A glowing Hard Rock sign is displayed in front of a reflective water surface at night.
Hard Rock International Turned Up the Volume at the Fifth FORMULA 1® CRYPTO.COM MIAMI GRAND PRIX with Performances From Zedd, Nelly, Marshmello, DJ Diesel (Shaquille O'Neal), Kane Brown and More

May 03, 2026

Marking its fifth consecutive year as the premier entertainment destination of race weekend, Hard Rock International kept the crowd roaring all weekend at the FORMULA 1® CRYPTO.COM MIAMI GRAND PRIX 2026 with an unmissable lineup of live performances spanning hip-hop, EDM, country, house music and more.

Outdoor music festival crowd and stage effects
Hard Rock International Promotes Morgan Lexis to Senior Vice President of Global Sales

April 28, 2026

In this new role, Lexis will manage global sales for 35 Hard Rock properties, lead global marketing efforts for meetings, incentives, conferences and exhibitions (MICE) and travel industry sales segments (TIS), as well as oversee the development of sales teams and strategies at all new property openings, including the upcoming Hard Rock Hotel & Casino Las Vegas.

Morgan Lexis